IN-STORE ADVERTISING WITH AISLE SENTRY
The safety issues that drive the use of Aisle Sentry units throughout a location will, as a by-product, provide tremendous Point of Purchase (POP) advertising and promotional opportunities for your company and its suppliers. Our highly differentiated products not only provide significant cost savings for our customers, but also offer tremendous revenue generating potential. Double edged features of safety coverage and Point of Purchase (POP) advertising can provide for millions of dollars of cost savings and incremental advertising related revenues for your company.
As previously mentioned, the safety issues that drive the use of Aisle Sentry units will, as a by-product, provide tremendous Point of Purchase (POP) advertising and promotional potential for your company and suppliers. This point cannot be over-emphasized. The opportunity to place advertising and promotional signage throughout an individual location is derived by safety problems that are addressed by the Aisle Sentry system.
The use of Aisle Sentry units within an entire retail facility can provide for the placement of between 100 and 250 (depending on location size) 20" by 3" (2 sided) advertisements/Shelf Talkers. For a fee (per 4 week cycle), Aisle Sentry can provide many manufacturers and distributors with a unique option to advertise their current products (or introduce new products) at POP.
Aisle Sentry rates would currently be less than 25% of the price of the largest POP advertising company. This would leave a lot of upward price mobility based on demand for space. Our AD production and printing costs would also be much lower.
In addition to the advertising value our units provide, our Ad inserts are very eye-catching. The low cost and quality of our Ads~along with 6%-13% increases (or more) in advertised product sales, continued brand recognition and/or new product introductions~makes Aisle Sentry Ads an easy choice.
Strong demand for POP advertising exists and is growing stronger. Recent research conducted by Procter and Gamble (First Moment of Truth-presented in WSJ) indicates a significant emphasis will be placed on POP advertising in the future. In-store TV advertising throughout the Wal-Mart system serves as a prime example. Suppliers pay for new and existing product advertising that can be viewed by shoppers in Wal-Mart stores.
Sales of advertising inserts can develop into a significant profit center for your company.